The importance of maintaining a connected company culture: Gold Vibes Investigates

Birmingham-based sales and marketing specialists, Gold Vibes have long declared the importance of a strong sense of company culture. The firm’s managing director, Jake McCall was keen to release a statement on how he ensures Gold Vibes remain on top in regards to their culture.

An alternative view / ‘Corporate company culture often consists of company’s declaring ‘dress down Friday’ and not much else. Here at Gold Vibes, we offer so much more than that. We know that an effective and continually connected sense of company culture encapsulates so much more than one day a week of slacked rules. We nurture our contractors, their personalities, dreams and our overall atmosphere,’ declared the business owner.

Leadership plays an important role / Gold Vibes is keen to ensure that those in leadership roles at the business are strong advocates for the business’s culture, recognising that these individuals have a responsibility to ensure that each individual is benefiting during their time with the company.

Avoid Disconnection / ‘Many businesses often don’t realise when their culture is disconnected, this can be combated by consistent innovation. Open communication is crucial to this – understanding what individuals need and coming up with unique and effective ways to deliver on this,’ continued Mr McCall.

Gold Vibes is passionate about ensuring that everyone involved within the business is set up to succeed and that their overall culture works for everyone involved – citing these as their two primary goals, urging other small businesses to follow their example.

The Gold Vibes culture surrounds a developmental environment that supports both personal and professional development.  They don’t discriminate against those with limited work experience. Instead, they look for individuals who offer high EQ traits.  The nature of their work means they need individuals with strong soft skills including communication and ability to develop a rapport in a short space of time.

Gold Vibes offer businesses an opportunity to enhance their marketing strategies. Based in Birmingham, they can operate campaigns for brands big and small across the UK. Their active approach means that they can offer quick to market campaigns that can raise awareness, boost engagement, and improve the overall customer experience through face-to-face interaction.


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